ICC and FanCraze Extend Partnership to Launch Web3 Fantasy Game for T20 World Cup 2024
The International Cricket Council (ICC) and FanCraze have announced an exciting multi-year extension of their partnership, set to revolutionize digital fan engagement in cricket. This extension includes the introduction of groundbreaking new products during the ICC Men’s T20 World Cup 2024.
Introduction of ICC Crictos SuperTeam
A major highlight of this extended partnership is the launch of the ICC Crictos SuperTeam, a Web3 fantasy game that features officially licensed ICC digital video collectibles. Fans will be able to create fantasy cricket teams using their ICC Crictos, which are digital video collectibles representing iconic moments and performances in cricket. Participants can compete in daily and weekly contests to win exciting rewards, allowing fans to demonstrate their cricket knowledge and passion on a global stage.
Building on the Success of ICC Crictos
Over the past two years, ICC Crictos has successfully engaged both new and existing cricket fans, offering a unique way to experience the sport. The platform provides exclusive digital video collectibles that celebrate memorable cricket moments, from match-winning sixes to outstanding player performances. These collectibles have transformed the fan experience, allowing supporters to own a piece of cricket history.
Enhancing Fan Engagement with Unique Activations
ICC Crictos has brought fans closer to the action through various unique activations. For instance, special ICC Crictos were gifted to fans who attended the ICC Men’s T20 World Cup 2022. Additionally, exclusive behind-the-scenes experiences have provided fans with unprecedented access to the sport. Events such as the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, offering enthusiasts the chance to meet their cricketing heroes and participate in engaging activities that celebrate the spirit of cricket.
Statements from ICC and FanCraze Leadership
Finn Bradshaw, ICC Head of Digital, expressed enthusiasm about the new developments: “We are thrilled to introduce ICC Crictos SuperTeam and provide cricket fans with a novel and engaging gameplay experience for the ICC Men’s T20 World Cup 2024. This marks a new era of digital engagement, leveraging innovative technology to deepen fan interaction and expand the sport’s global reach. By signing up, fans will get closer to the game than ever before and be part of the largest cricket celebration from anywhere in the world.”
Anshum Bhambri, Co-Founder and CEO of FanCraze, highlighted the significance of this milestone: “The ICC Men’s T20 World Cup is a global event, home to numerous iconic moments and players over the past 15+ years. As cricket fans ourselves, launching SuperTeam has been a dream for us. This represents a major milestone in our mission to build a vibrant global community for cricket fans. We eagerly anticipate fans using their ICC Crictos to create fantasy teams during the ICC Men’s T20 World Cup 2024. SuperTeam will transform digital sports fandom and expand FanCraze’s userbase across over 100 countries.”
The Impact of ICC Crictos on Digital Sports Fandom
Since its inception, ICC Crictos has played a pivotal role in transforming how fans interact with cricket. By providing digital video collectibles that capture the essence of iconic cricket moments, the platform has allowed fans to engage with the sport in a more personal and meaningful way. The introduction of the SuperTeam fantasy game builds on this foundation, offering a dynamic and interactive way for fans to participate in the T20 World Cup.
Future Prospects and Global Reach
The extended partnership between ICC and FanCraze signifies a commitment to enhancing digital fan engagement and growing the sport on a global scale. With the launch of the ICC Crictos SuperTeam, fans from over 100 countries will have the opportunity to connect with cricket in new and exciting ways. This initiative is expected to attract a broader audience, including tech-savvy younger fans who are enthusiastic about Web3 technologies and digital collectibles.
Conclusion
The multi-year partnership extension between ICC and FanCraze marks a significant milestone in the evolution of digital fan engagement in cricket. With the introduction of the ICC Crictos SuperTeam, fans worldwide will have a unique opportunity to engage with the sport, build fantasy teams, and compete for rewards. This innovative approach not only enhances the fan experience but also helps to expand the global reach of cricket, bringing the excitement of the T20 World Cup to fans everywhere.